Legal & moral (improved)

     

                  Rules Following the BCAP Code (Improved)

The rules state me to use a logo, music, slogan and more to quickly show the audience the message of the advertisement. My group’s campaign video will include music, a slogan and logos to show our message. (Rule 2.2 BCAP Code)

We would like our campaign video to be on television. For this to happen we must follow through with the rules. We will not refer to ourselves. We will not present any news or current affairs on television. Our video is about bullying, its effects and how to deal with it. (Rule 2.4 BCAP Code)

We will not make our campaign video mislead our consumers and we will not hide anything that shows the meaning/ message of the video. We will do this by showing a clear view of what the campaign is about and its purpose. We will have statistics in the video. (Rule 3.1 & 3.2 BCAP Code)

We will make sure to list everyone involved with the production of the campaign video. We will she who we are representing. (Rule 3.6 BCAP Code)

We prove any fact that we make with evidence to show that we have done are research and can be trusted to promote our charity and video. (Rule 3.7 BCAP Code)

We will not blow any claims we make out of proportion or exaggerate on them. All claims we make will be true and have real evidence behind them. Our message will be clear and we will not use subliminal messaging. (Rule 3.8 BCAP Code)

We will not exaggerate what the charity we are trying to promote can do. We will keep it realistic and not exaggerate what outcome people could get from the service in the video. (Rule 3.11 BCAP Code)

We will not make any claims that are lives, education or any jobs we may have are in danger if consumers don’t watch the video or ask the charity for help if they are experiencing bullying. We will also not mislead our viewers to think that they would be put in danger if they do not contact Childline. (Rule 3.15 BCAP Code)

Our video will only include mild violence and name calling. There will be no racist language or any comments about disabilities and other serious matters. The violence that will be shown in our video will be mild such as shoving or barging. (Rule 4.1 BCAP Code)

The violence we show is not meant to be exciting it is to show how brutal and wrong it is and how we use it in the video to prove that point. We will not encourage our consumers to take up violence and end up getting hurt. (Rule 4.4 BCAP Code)

We will make sure not to include anything to violent or graphic in our video so that we do not have to censor it for our target audience or have to change our audience. (Rule 5.1 BCAP Code)

We will make sure not to encourage violence and show why that is in our video with slogans and effects that make the audience feel the emotion of the story. (Rule 5.3 BCAP Code)

Our video is to stop bullying or at least present a solution there is mild violence and name calling but none if this is used to promote bullying or make it seem like a good thing to do. (Rule 5.4 BCAP Code)