Audience Profile

Audience Profiling

Demographics

AGE: 06-17 years

GENDER:  MALES AND FEMALES

CLASS:  STUDENTS (YOUNG ADULT)

RACE: ANY RACE

GEOGRAPHICAL LOCATION:  ENGLAND

PSYCHOGRAPHICS

1.     INTERESTS

What is domestic violence?

What is cyber bulling?

2.     BELIEFS

They feel motivated.

They feel passionate that they can stop bullying from happening.

3.     VALUES

They won’t feel worthless.

Be more confident

To teach them that they are never alone

Help is only a phone call away

Purpose of audience profiling for your campaign  

So we know the interests of our target audience which would allow them to click on the web link to our video.  This is also important for when we are filming and need to change some of our plans to suit our target audience. This will also help us from making a video that does not reflect on our target audience.

Using research data to develop a profile

This is all on my blog on Blogger.