Narrative

Genre example	Establishing problem	Elaboration / development	Complication	Action climax	Resolution
Romance A little bit of heaven	Marley a business women who only likes having fun and doesn’t believe in love is told that she has cancer.	The cancer has spread throughout her body and only has 2 options immediate surgery or die. Now she is flirting with her doctor	The doctor’s boss is telling him to think about his relationship with Marley since he is treating her as more than a patience.	Marley has been distancing herself from her friends. Now she finally also see her dad again at a time when she does not know how long she has left to live. Marley ends up going unconscious and is rushed to the hospital	In the end she could not be saved. And a friend of hers had a child. Finally her friends and family had a party in honour of her and the sacrifice she made as victim of cancer.
Horror American horror story Season 3 episode 4	A witches on the loose killing people. All the witches from over the years have all come to one house to stay with their tribe and not get killed for murder.	A group of witches in a house trying to stay hidden to stay alive. One of the witches is soft and scared easily into telling everyone the truth. The head witch threatens the two girls. The two girls plan to create a dead boy that they have killed by using his head and parts of other dead males.	The experiment the girls have created has worked and now they have created a boy through witchcraft.-	The head witch wants to gain more power. While the boy the girls are trying to create is having trouble remembering what happened to him and is unstable.	One of the witch girls and the boy meet a mysterious witch that helps her save the boy. Also the immortal witch wants someone to find a way to stop her suffering and kill her. The head witch said she would find a way however she still needs her for he plan.
Action Arrow Season 5 episode 1	Oliver wants his team to get back together. A gang on the loose killing people.	With his team back he can focus more on being mayor. While having help as green arrow. However none of them want to and Oliver does not want to make a new team. The leader of the gang wants to send a message by killing green arrow.	The gang has captured Oliver so that they can get the green arrow. This complicates Oliver from blowing his secret identity.	One of Oliver’s old team members save him from captivity. Now Oliver needs to find a way to stop the gang leader and save the rest of the hostages.	With a team of police Green arrow rescues the hostages and makes a new unit within the police. Now Oliver decides to make a new team and sees if its ok with his old team members. However now there is a new hooded villain in town.
Sci Fi Star trek original series ep2	A deadly alien creature loose on a planet. Now captain kirk and his crew must find a way to stop it.	This alien creature feeds of the salt in a human body. The creature can also take any form. The creature lives on a hot planet this makes its need and crave for salt increase dramatically.	The creature can change form to hide its tracks. This allows the creature to impersonate a crew member letting them get aboard the ship.  Crewman found dead on the ship and the creature has been reported on board.	The creature is from an extinct race. The ship has now gone into lockdown and the creature has taken the form of doctor McCoy. The creature tries to kill captain kirk.	While trying to kill captain kirk the creature gets shot by doctor McCoy saving his life.

Audience Profile (Movie/Franchise)

Audience profile (Movie/franchise) from ricardo norville

Industry integration, pros and cons

Insusrty intergration from ricardo norville

Audience Profile

Audience Profiling

Demographics

AGE: 06-17 years

GENDER:  MALES AND FEMALES

CLASS:  STUDENTS (YOUNG ADULT)

RACE: ANY RACE

GEOGRAPHICAL LOCATION:  ENGLAND

PSYCHOGRAPHICS

1.     INTERESTS

What is domestic violence?

What is cyber bulling?

2.     BELIEFS

They feel motivated.

They feel passionate that they can stop bullying from happening.

3.     VALUES

They won’t feel worthless.

Be more confident

To teach them that they are never alone

Help is only a phone call away

Purpose of audience profiling for your campaign  

So we know the interests of our target audience which would allow them to click on the web link to our video.  This is also important for when we are filming and need to change some of our plans to suit our target audience. This will also help us from making a video that does not reflect on our target audience.

Using research data to develop a profile

This is all on my blog on Blogger.

Jan 2015 Exam Paper Revision Pack

Industries

1 The BBC is a publicly funded media organisation that relies on the licence fee as a source of income

Give one other source of public funding for media organisations

  ·       Lottery funding

  ·       Tax payers money

  ·       Government grants

2 Many organisations within the media industry are not publicly funded

A.    Name two privately funded media companies

·       ITV

·       Channel 4

·       MTV

·       Sony

·       SKY

·       IGN

·       Pixar

B.    Give two benefits for a media company of being funded privately

·       Increased revenue

·       Increases marketing

·       Editorial freedom

·       Alignment to products or brands

·       Wider international distribution

3 Give the name of the governing body of the BBC.

  ·       BBC TRUST

CV or showreels

4

  A.    Give one benefit for potential employee of using a CV when applying for a job

  ·       Flexible

  ·       Low cost

  ·       Quick to process

  ·       Established practice

  ·       Tailored to need

  B.    Give one drawback of using a CV when applying for a job in the media industry

  ·       Limited space

  ·       Difficult to stand out

  ·       Can become out of date

5

A. news organisation requests the CVs of potential employees when recruiting for full-time permanent jobs

Give two equality issues that the news organisation will need to consider when employing someone for their 24-hour news output

  ·       Unsocial hours

  ·       Discrimination/bias

  ·       Employee rights (dependents)

  ·       Medical conditions

  ·       Legal considerations

  ·       Flexible warning patterns

Permanent, recruitment and collaborations

6 Give one benefit of being employed by a media organisation on a full-time permanent basis

·       Security support

·       Employee benefits

·       Regular wage

7 working in the media industry means working either collaboratively or independently

  A.    Give one advantage of working collaboratively in the media industry.

  ·       Increases communication

  ·       Develops own skills

  ·       Shared outcomes/ collaborations

  B.    Explain two advantages of working independently in the media industry

  ·       Multi-skilling. Allowing a wider range of skills to be developed

  ·       An engagement with the whole production process. Giving greater creative control over the product

Permanent jobs

8 A television production company prefers to promote a production assistant to a floor manager rather than recruit a new staff member

  A.    Give two advantages of this decision for the company

  ·       No recruitment costs

  ·       Flexible notice period

  ·       Motivated workforce

  ·       Easier/quicker

  B.    Explain one reason why relying on internal promotion might be a drawback for the television production company

  ·       A limited number of applicants to choose from (1) meaning company is less likely to recruit the very best person for the job (1)

  ·     Will create another vacancy in the company(1) requiring further training for new staff members (1)

  ·       Can cause resentment among other staff (1) creating difficult working relationships and affecting collaboration (1)

National organisation

9

  A.    The BBC is a national media organisation

Name one other national media organisation In the UK

  ·       Sky

  ·       ITV

  ·       Channel 4

  ·       Channel 5

  ·       Virgin

  B.    Many local newspapers are now owned by a small number of national or international organisations

Discuss the advantages and disadvantages of this type of ownership

Advantages

  ·       Financial security

  ·       Shared resources

  ·       Ability to recruit from a national talent base and deploy workforce where required.

Disadvantages

·       Limits independence

·       Distant relationship between owners and audience

·       Diminished link with local audience

Conglomerate and independent

10 Writers are paid a proportion of their fee before they produce their work

Give the name of this type of payment

  ·       Advance/pre-payment

  ·       Retainer

  ·       Signing of contract

11

  A.    Name one media conglomerate

  ·       News corporation

  ·       Walt Disney (Disney)

  ·       CBS / Viacom

  ·       Time warner

  ·       NBC / Universal

  B.    Give two differences between a media conglomerate and an independently owned media company

  ·       Size and scope

  ·       Range of products

  ·       Size of workforce

  ·       Ownership structure

Audience and community

12 The wider use of the internet has led to more community media organisations being set up around the country

Outline two benefits for the audience of this type of organisation being based in their community.

  ·       Serves the community

  ·       Immediacy of information

  ·       Diverse content

  ·       Easy to discover

13 A publisher owns a range of magazine titles on subjects including fashion, beauty, cycling and fishing

This type of ownership is described as horizontal integration

Explain one advantage for the publisher of this type of ownership

·       Flexibility in terms of titles (1) to reflect audience  demand (1)

·       Greater influence (1) being able to set the agenda

·       Shared services and workforce (1) leading a greater efficiency (1)

Mainstream studios

14 A major film studio begins production on a mainstream movie

Explain two advantages of the movie being backed by a major film studio

  ·       Attracts star names (1) leading to box office draw

  ·       High production values and budgets (1) enhancing the brand or franchise (1)

  ·       Major distribution networks (1) allowing for the product to reach the widest audience (1)

File sharing

15 Music products are concerned about illegal file sharing on the internet

  A.    Give one impact that file sharing is having on the music industry

  ·       Loss of revenue/decline in CD sales

  ·       Inability to fund new talent

  ·       Inability to control quality of the product / download

  ·       Inability to control associations with product where download without permission

  B.  There is public concern about some of the content available on the internet

This has led to calls for stricter regulation

Discuss reasons for and against stricter regulation of the internet

Reasons for

·       Terrorism – the stricter controls could help in the fight against terrorism

·       Control of offensive material – in order to protect children and young people

·       Propaganda – tighter controls would limit the ability of websites to promote

·       Copyright – to protect the interests of copyright holders and protect investment in future production

Against

·       Enhances user skills/technical currency for later life

·       Mass harvesting of private data

·       Free speech – the controls may limit free speech as in some countries

·       Restricts consumer choice -  the consumer should be able to choose what sites on the internet they visit    

Legal & moral (improved)

     

                  Rules Following the BCAP Code (Improved)

The rules state me to use a logo, music, slogan and more to quickly show the audience the message of the advertisement. My group’s campaign video will include music, a slogan and logos to show our message. (Rule 2.2 BCAP Code)

We would like our campaign video to be on television. For this to happen we must follow through with the rules. We will not refer to ourselves. We will not present any news or current affairs on television. Our video is about bullying, its effects and how to deal with it. (Rule 2.4 BCAP Code)

We will not make our campaign video mislead our consumers and we will not hide anything that shows the meaning/ message of the video. We will do this by showing a clear view of what the campaign is about and its purpose. We will have statistics in the video. (Rule 3.1 & 3.2 BCAP Code)

We will make sure to list everyone involved with the production of the campaign video. We will she who we are representing. (Rule 3.6 BCAP Code)

We prove any fact that we make with evidence to show that we have done are research and can be trusted to promote our charity and video. (Rule 3.7 BCAP Code)

We will not blow any claims we make out of proportion or exaggerate on them. All claims we make will be true and have real evidence behind them. Our message will be clear and we will not use subliminal messaging. (Rule 3.8 BCAP Code)

We will not exaggerate what the charity we are trying to promote can do. We will keep it realistic and not exaggerate what outcome people could get from the service in the video. (Rule 3.11 BCAP Code)

We will not make any claims that are lives, education or any jobs we may have are in danger if consumers don’t watch the video or ask the charity for help if they are experiencing bullying. We will also not mislead our viewers to think that they would be put in danger if they do not contact Childline. (Rule 3.15 BCAP Code)

Our video will only include mild violence and name calling. There will be no racist language or any comments about disabilities and other serious matters. The violence that will be shown in our video will be mild such as shoving or barging. (Rule 4.1 BCAP Code)

The violence we show is not meant to be exciting it is to show how brutal and wrong it is and how we use it in the video to prove that point. We will not encourage our consumers to take up violence and end up getting hurt. (Rule 4.4 BCAP Code)

We will make sure not to include anything to violent or graphic in our video so that we do not have to censor it for our target audience or have to change our audience. (Rule 5.1 BCAP Code)

We will make sure not to encourage violence and show why that is in our video with slogans and effects that make the audience feel the emotion of the story. (Rule 5.3 BCAP Code)

Our video is to stop bullying or at least present a solution there is mild violence and name calling but none if this is used to promote bullying or make it seem like a good thing to do. (Rule 5.4 BCAP Code)

Mood Board (improved)

Mood board improved from ricardo norville

SWOT Analysis (After Research)

Swot analysis (after research) from ricardo norville

SWOT Analysis (Before Research)

Swot’ analysis (before research) from ricardo norville

secondary research analysis

     Secondary research analysis

My secondary research shows that there are many groups that are involved with bullying. These groups either participate watch or even walk away. However bullying has an effect on all of these groups of people and can change their lives. These affects seem to ruin the chance for them to have or continue their education. The effects also encourages them to kill themselves from the inside by smoking or taking alcohol.

My research also shows that some of the effects may show in results what group a person is in. a bad academic result can be shown as a sign of being bulled or associated with bullying

secondary research

   Effects of bullying (Secondary Research)

Can cause social problems and emotional problems such as depression. Bullying has even made people go to the point of killing themselves. Bullying can also make people lose confidence in themselves.

Bystanders

·       Use tobacco more, alcohol and many other drugs.

·       Tend to not attend school.

·       Mental health problems increase this includes depression.

Kids who bully others

·       Get into fights and drop out of school

·       Engage in sexual activity early.

·       Become abusive towards their partner

Kids who are bullied

·       Health complaints

·       Depression increased feelings of sadness and loneliness  

·       Decreased participation in school activities and lack of work.