campaign evaluation

Campaign evaluation from ricardo norville

Campaign evaluation draft 2 from ricardo norville

Bullying Campaign Video

Production 7

between the two lessons we had today we have started filming our campaign video. we still have some pre-production work to finish in our own time. however we now have some shots for our film and should be finished filming by next week wednesday

callsheet

Call  Sheet No:     1

Production: ChildLine Bullying Campaign Production company: work

Co-Producer: Haseeb, Richard and Ricardo

Director: Steven

1st AD: Dinner Lady

Crew  Call: 4 Estimated wrap: 1 Week (excluding breaks from lessons)

Shooting  Date: 1/02/2017

*** See movement order 1 and attached map *** Location: Different places in LSC Location contact: Media Department.

*** NO SMOKING ON ANY SET ***

SET

* SCENES

PAGES

CAST Nos

LOCATION

LSC

1

1

1/2/3

Classroom A10/A26

LSC

2

2

1/2/3

Alfred Hitchcock Corridors

LSC

3

3

1

Alfred Hitchcock Stairs

LSC

4

4

1/5

Alfred Hitchcock Desk

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Steven Read

Throughout

NO

The main person is the campaign.

2

Haseeb Ahmed Patel

Beginning scene and end scenes

NO

One of the two bullies

3

Richard Anthony

Beginning scene and end scene

NO

The second bully

4

Ricardo Norville

Throughout

N/A

Camera Man, won’t be included in the campaign film.

5

Teacher

Scene 4

NO

Helps the victim out

CAMERA / LIGHTING

PROPS / DESIGN

DSLR and Natural Lighting

Hoodies Computer Phone

COSTUME / MAKE UP

CATERING

Hoodies Jeans Track Suits

Subway

NOTES:

crew list and cast list

Crew list

Ricardo: cameraman

Steven: director

Haseeb: co-producer

Richard: editor 

Cast list

Steven: victim

Haseeb: Bully 1

Richard: Bully 2

Adam: Teacher  

Props, costume and make-up

Unit 2/3 campaign recce

Production Diary 6

today i feel like i haven't managed my time well and there are still some pre-production parts that are still needed to be completed such as finishing the crew list everyone's roles in it. we will divide the remaining work up equally and will finish it before filming next week wednesday.

Production Diary 5

we have decide to switch the roles of steven and haseeb. now steven is the victim and haseeb is one of the bullies. we have also finished our cast sheet  recce and the props, costume and make up list.

Cast sheet

Recce

Props

Props/costume

Costume/ Make up

Production Diary 4

we have taken pictures for our recce and have started listing the accidents that can occur we have also started our cast list, crew list, call sheet and we are now mentioning the props,costumes and make up that we will use for our production.

i have mainly for this lesson work on the props,costume and make up, cast list and crew list. i will finish these tasks off in the next lesson.

scenes

Scenes from ricardo norville

Production Diary 2

18th January 2017
Today we have finished discussing what scenes we will have and we have now started our story board we aim to finish our storyboard by the end of tomorrow's lesson so that we can move on to the rest of the pre-production process.

Production Diary

18th january 2017
Today we were starting on our pre-production for our campaign video. however we were not that organised with explaining our scenes for our storyboard. we will have to finish our storyboard in our own time. we have managed to make our story more simpler step by step. we just need to apply the simpler story to our storyboard.

Legal & moral (improved)

     

                  Rules Following the BCAP Code (Improved)

The rules state me to use a logo, music, slogan and more to quickly show the audience the message of the advertisement. My group’s campaign video will include music, a slogan and logos to show our message. (Rule 2.2 BCAP Code)

We would like our campaign video to be on television. For this to happen we must follow through with the rules. We will not refer to ourselves. We will not present any news or current affairs on television. Our video is about bullying, its effects and how to deal with it. (Rule 2.4 BCAP Code)

We will not make our campaign video mislead our consumers and we will not hide anything that shows the meaning/ message of the video. We will do this by showing a clear view of what the campaign is about and its purpose. We will have statistics in the video. (Rule 3.1 & 3.2 BCAP Code)

We will make sure to list everyone involved with the production of the campaign video. We will she who we are representing. (Rule 3.6 BCAP Code)

We prove any fact that we make with evidence to show that we have done are research and can be trusted to promote our charity and video. (Rule 3.7 BCAP Code)

We will not blow any claims we make out of proportion or exaggerate on them. All claims we make will be true and have real evidence behind them. Our message will be clear and we will not use subliminal messaging. (Rule 3.8 BCAP Code)

We will not exaggerate what the charity we are trying to promote can do. We will keep it realistic and not exaggerate what outcome people could get from the service in the video. (Rule 3.11 BCAP Code)

We will not make any claims that are lives, education or any jobs we may have are in danger if consumers don’t watch the video or ask the charity for help if they are experiencing bullying. We will also not mislead our viewers to think that they would be put in danger if they do not contact Childline. (Rule 3.15 BCAP Code)

Our video will only include mild violence and name calling. There will be no racist language or any comments about disabilities and other serious matters. The violence that will be shown in our video will be mild such as shoving or barging. (Rule 4.1 BCAP Code)

The violence we show is not meant to be exciting it is to show how brutal and wrong it is and how we use it in the video to prove that point. We will not encourage our consumers to take up violence and end up getting hurt. (Rule 4.4 BCAP Code)

We will make sure not to include anything to violent or graphic in our video so that we do not have to censor it for our target audience or have to change our audience. (Rule 5.1 BCAP Code)

We will make sure not to encourage violence and show why that is in our video with slogans and effects that make the audience feel the emotion of the story. (Rule 5.3 BCAP Code)

Our video is to stop bullying or at least present a solution there is mild violence and name calling but none if this is used to promote bullying or make it seem like a good thing to do. (Rule 5.4 BCAP Code)

Mood Board (improved)

Mood board improved from ricardo norville

secondary research analysis

     Secondary research analysis

My secondary research shows that there are many groups that are involved with bullying. These groups either participate watch or even walk away. However bullying has an effect on all of these groups of people and can change their lives. These affects seem to ruin the chance for them to have or continue their education. The effects also encourages them to kill themselves from the inside by smoking or taking alcohol.

My research also shows that some of the effects may show in results what group a person is in. a bad academic result can be shown as a sign of being bulled or associated with bullying

secondary research

   Effects of bullying (Secondary Research)

Can cause social problems and emotional problems such as depression. Bullying has even made people go to the point of killing themselves. Bullying can also make people lose confidence in themselves.

Bystanders

·       Use tobacco more, alcohol and many other drugs.

·       Tend to not attend school.

·       Mental health problems increase this includes depression.

Kids who bully others

·       Get into fights and drop out of school

·       Engage in sexual activity early.

·       Become abusive towards their partner

Kids who are bullied

·       Health complaints

·       Depression increased feelings of sadness and loneliness  

·       Decreased participation in school activities and lack of work.

survey analysis

        Primary Research Analysis (survey)

Q1: it was close but the majority of our audience have been bullied before.

Q2: over 80% of our audience have seen someone being bullied.

Q3: over 70% of our audience do feel safe at home and at school. Around 19% do not and the rest do not want to say.

Q4: it is split down the middle whether our audience have been bullied because of their weight or not.

Q5: our audience have either been bullied by being left out of games, called names or for other reasons we did not list in the question.

Q6: everyone in our audience that answered the survey are between 16-19 years old.

Q7: only one person answered what gender they are due to that question being added in late.

Survey screenshots (with results)

Analyse the technical elements of a campaigning short film

Analyse the technical elements of a campaigning short film from ricardo norville

Analyse the technical elements of a campaigning short film 2nd draft from ricardo norville